Jimmy Choo has designed the limited edition, Project PEP Collection to support the Elton John AIDS Foundation and are donating 25% of net sales to the Simelela Rape Centre in South Africa.

And if you want to be a part of it too – enter the competition! Just send, make or paint something involving you, your shoes and 72…

The image on the left is my contribution to the cause. The shoe is made from the Project PEP print, and the number 72 is something like a tattoo over the ankle. Best part of the competition is that the winners actually win things, shoes to be exact, Jimmy Choo shoes :)

For more info visit www.jimmychoo72.com